OpenDXP Overview
OpenDXP is the leading Open Source platform for managing digital data and customer experience. It provides a fully integrated software stack for PIM, MDM, CDP, DAM, DXP/CMS & Digital Commerce.
As a platform, OpenDXP provides a solid foundation with generic functionality for all kinds of web applications and therefore allows rapid application development and building customer solutions really fast.
Its API driven approach makes it easy to develop with OpenDXP, allows integration into every IT infrastructure and makes it easily extendable. Also headless execution of OpenDXP is possible.
OpenDXP is built for developers and should empower them to build great digital experiences easily. As a consequence, OpenDXP is NOT an ‘out-of-the-box’ software product like Wordpress, Magento, Akeneo, WooCommerce, Shopify and others. You need a developer to get started.
OpenDXP in a Nutshell
Our mission is to provide ONE platform for ANY data, ANY channel, ANY process and ANY one.
ANY Data
In OpenDXP any digital content can be managed and put in relation with other content. There are three main element data types in OpenDXP:
Data Objects
Manage any structured data based on a predefined data model, either manually or automatically via the APIs. Define the structure and attributes of your objects by using the class editor. Manage any data – products (PIM/MDM), categories, customers (CDP), orders (digital commerce), blog articles (DXP/CMS). Data Objects provide the possibility to manage structured data for multiple output channels from a single source. By centralizing data in one place, OpenDXP's data objects enable you to achieve better data completeness and data quality, allowing you to create and maintain a consistent, up-to-date customer experience across multiple touchpoints in less time.
Digital Assets
Assets are the DAM part of OpenDXP. Store, manage and organize digital files such as images, videos, PDFs, Word/Excel documents in a folder structure. Preview 200+ file types directly in OpenDXP, edit pictures, and enrich files with additional meta-data. Facial recognition for focal points in images is available. Editors only need to maintain one high-resolution version of a file in the system. OpenDXP can automatically generate all required output formats for various channels such as commerce, apps, and websites. Of course, including comprehensive user management and version control.
Documents
The DXP/CMS part of OpenDXP for managing unstructured content such as the pages of a website and its navigation. Based on Twig templates, documents render physical HTML/CSS pages and provide the capabilities to manage the presentation of data, exactly how customers will experience it. They can be composed by administrators by arranging predefined layout elements. OpenDXP documents provide multi-lingual and multi-site capabilities for websites, including emails and newsletters. Total frontend flexibility enables a perfect blend of content and commerce. You can also use them to create content for offline channels, such as printed catalogs (web-to-print).
Most important, all elements (assets, documents or objects) can be linked and set into relation with each other.
ANY Channel / ANY Process
As OpenDXP is a platform that stores data independently from the channel, it can provide the managed data to any channel – simple websites (B2B, B2C), mobile apps, print, digital signage, ... there are basically no limits.
In terms of output to the frontend or custom APIs, OpenDXP follows the MVC pattern and is based on the Symfony Framework. If you don't know the MVC pattern yet, please read this article first. If you are new to Symfony, you should read the getting started guide of Symfony first. With this knowledge, learning OpenDXP will be much easier.
In addition to that, OpenDXP can also be executed in a headless way and therefore integrated into any environment.
ANY One
OpenDXP provides lots of functionality on top of its basic data elements that already cover lots of use cases. But being a platform, OpenDXP can be used for pretty much any use case and can be easily extended if necessary.
OpenDXP Ecosystem
The following list of resources should show you where to get information about OpenDXP and what's going on in the whole ecosystem.
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